At the historical centre of Amsterdam, you will find a hospitality experience like no other. Hôtel Droog is a place where you can come for a drink, a bite to eat, exclusive shopping, exhibitions, beauty advice, a stroll in the garden, a lecture series, or even a bed for the night. Featuring the Droog Store, Gallery, Dining Room, Fairy Tale Garden, Beauty at Cosmania, Fashion at Kabinet, Products at Weltevree, and the one and only Bedroom, Hôtel Droog is conspicuously housed in 700 square metres in a 17th century building, promising to be a new cultural home in the heart of Amsterdam.

“The concept of a hotel has been reversed. Whereas a hotel is usually mostly about sleeping, here we have enlarged and emphasized all the aspects that many hotels also offer and made them central to the hotel experience—and it even has a room to sleep in,” says Renny Ramakers, co-founder and director of Droog. “Hôtel Droog brings all of our activities under one roof—from curation to product design, exhibitions and lectures—and invites people to plug in as they choose.”


Gent
In the historical centre of Gent Droog and Sofie Lachaert have launched Droog for Rent. Upstairs from the Sofie Lachaert Gallery, Droog re-designed a studio and a flat for 2 in which you can find a “restaurant”, “lobby”, “gym” and a “library” all fully equipped with Droog products. Droog for Rent offers you a unique opportunity to try and buy not only brand new products but it also gives you the chance to experience Droog’s top design pieces – icons of the 21st Century – as long as you wish for.

photos Amsterdam: Thijs Wolzak