PRESSRELEASE / INVITATION GALERIE VIVID
 

Social Design of Rietveld


March 26 - May 14, 2017


opening Sunday March 26, 16.00 hrs by Job Meihuizen


VIVID organized the first -ever- Rietveld exhibition in a Dutch gallery. Now 4 years later VIVID again proudly presents works by Gerrit Rietveld (1888-1964).

'Social design of Rietveld' is the title of the new exhibition which will show an even larger range of works by the greatest Dutch architect and designer.

The Red Blue Chair, one of the works on display, was designed 100 years ago by Gerrit Rietveld. It turned out to be Rietveld's manifest of ideas and it also represents one of the first explorations by the De Stijl art movement in three dimensions.

The design process he developed in that time had the intention to contribute to an improving human well-being and livelihood. He practiced this 'Social Design' for almost 50 years.

With the Red Blue chair Rietveld's goal was to relieve the volume of the classic armchair and focus on functionality. The result was a chair that consisted of fifteen bars, two rectangular plates as a backrest and seat, and two side panels (that would disappear later on). Hoping that much of his furniture would eventually be mass-produced rather than handcrafted, Rietveld aimed for simplicity in construction. The pieces of wood that comprise the Red Blue Chair are in the standard lumber sizes readily available at the time.

20 works by Rietveld will be on display in this exhibition. Most come from private collections and have never been shown in public before. 5 small models by Rietveld come from the collection of Het Nieuwe Instituut in Rotterdam.

The exhibion will also give attention to 2 building projects by Rietveld, De Hoeksteen church in Uithoorn and 52 dwellings in Reeuwijk. At this time there are plans that will destroy these important works by Rietveld.

The exhibition at Galerie VIVID has been made possible with the support of Het Nieuwe instituut, Rotterdam and Witte de With, Center for Contemporary Art, Rotterdam 

Arnout Meijer, 336 m³ blue/orange
February 3 - March 19, 2017
You are invited for the opening:  
opening Friday(!) February 3, 17.00 hrs
pressrelease
Arnout Meijer,
336 m³ blue/orange
There is not a single objective reality, but there are numerous subjective truths. In Arnout Meijer's first solo show at galerie VIVID, titled 336 m³ blue/orange , he presents several of these truths.
This site-specific installation is originated from Thanks for the Sky blue/orange , a lamp where the illusionary mixture of blue and orange light is intensified by the afterimage effect. The existing architecture of the gallery is transformed to depict a deceptive view on our sight. The movement of the sun, the colored sky, the objectes in the space, a passing red car and your perspective present together a multi-layered reality. 
The fundamental strategy of our vision is to short-circuit our view and to construct, influenced by previous experiences, a single image. We see what we already know. Just as we all look at the same sun, we look at the same world, but we cannot experience the totality from one position. One point of view is a truth, a more complete picture is formed by multiple views.
About
Arnout Meijer lives and works in Amsterdam. He studied at the Technical University Delft (2006-2008) and the Design Academy Eindhoven (2008-2012) after which he started his own practice. His self initiated and commissioned work covers several disciplines ranging from product design, sculptures, texts and installations.
Meijer's work explores the physicality and philosophy of perception. By sculpting with light, he manipulates its spatial and sensory properties while illuminating the aesthetics and immateriality. What we see is a presentation based on experience rather than an actual representation of the world derived from analyses of images. Illusions are therefore not exceptions, but precisely the way we shape the reality as we see it.
His work have been exhibited in numerous exhibitions including at Musée des Arts Décoratifs, Design Miami, Moscow Biënnale, PAD Paris, TodaysArt, Salone del Mobile Milan, Design Miami/Basel, Het Nieuwe Instituut and Villa Noailles.
The exhibition at Galerie VIVID has been made possible with the support of the Creative Industries Fun









































coming:


Design Miami / Basel
June 13-19, 2017

Olivier van Herpt
May 21-July 9, 2017
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