June 9 - July 2 2006
Axis Gallery, Tokyo
Naoto Fukasawa and Jasper Morrison decided to assemble a collection of
products, which were similarly enjoyable to use and to look at without
resorting to stylistic gimmicks. The pieces they chose - ranging from
inexpensive items like a paper clip and Bic biro, to Fukasawa's stools
and the futuristic Joyn workspace designed by the French brothers Ronan
and Erwan Bouroullec for Vitra - are on display in Super Normal.
Super Normal is an enhanced Normal. For Jasper Morrison and Naoto Fukasawa
this term, used in a design context, is in no way equivalent to boring.
Design can be the source of visual pollution, the carrier of a virus of
the un-useful, especially when design only wants to attract attention.
Thus both designers try to reach an ideal of designing in which a certain
lack of noticeability has become a requirement. For the exhibition Super
Normal Morrison and Fukasawa have collected pieces that do not force themselves
onto the beholder, but slowly secure their place in everyday life through
their usefulness, eventually becoming Super Normal.
born in Yamanashi in 1956, designs from his Tokyo studio for companies
such as Boffi, Danese, Magis and Muji
Morrison, born in London in 1959, works from there and in Paris for
Alessi, Flos, Rosenthal, Samsung and Vitra