Super Normal

June 9 - July 2 2006

Axis Gallery, Tokyo

Naoto Fukasawa and Jasper Morrison decided to assemble a collection of products, which were similarly enjoyable to use and to look at without resorting to stylistic gimmicks. The pieces they chose - ranging from inexpensive items like a paper clip and Bic biro, to Fukasawa's stools and the futuristic Joyn workspace designed by the French brothers Ronan and Erwan Bouroullec for Vitra - are on display in Super Normal.

Super Normal is an enhanced Normal. For Jasper Morrison and Naoto Fukasawa this term, used in a design context, is in no way equivalent to boring. Design can be the source of visual pollution, the carrier of a virus of the un-useful, especially when design only wants to attract attention. Thus both designers try to reach an ideal of designing in which a certain lack of noticeability has become a requirement. For the exhibition Super Normal Morrison and Fukasawa have collected pieces that do not force themselves onto the beholder, but slowly secure their place in everyday life through their usefulness, eventually becoming Super Normal.

Naoto Fukasawa, born in Yamanashi in 1956, designs from his Tokyo studio for companies such as Boffi, Danese, Magis and Muji

Jasper Morrison, born in London in 1959, works from there and in Paris for Alessi, Flos, Rosenthal, Samsung and Vitra






photos by ny-fujii

www.axisinc.co.jp
International Herald Tribune, review by Alice Rawsthorn