"The End" by Tord Boontje

February 9 - March 20 2005

Moss, New York

This massive creation by Dutch designer Tord Boontje will be the first solo US exhibition of his work, and the final episode of an intended trilogy based on his exploration of the myths inherent in universal fairy tales. (The first, "Happy Ever After", premiered at the 2004 Salone del Mobile, and the second, "Forever", in London during 100% Design. His new work continues to explore hand-crafted historical ornament, innovations in textile production, and intersections of craft and industry, mythology and narrative in contemporary design.

Presented by Moroso, Italy, The End is a collaboration between Boontje and Moss, and has been especially designed for the dimensions of the new gallery.


photos by Robert Kloos  

Time Out New York, February 10-16 2005

Nether region

The Dutch return to Manhattan with ´Orange Alert´
by Leslie Price

  Although there is little corpoteal evidence of Dutch setlers left downtown today, New York City´s written history began with this small group who set up camp in lower Manhattan in the 1600s.
With ´Orange Alert: Dutch Design in New York´,intrepid Netherlanders are again swarming our shores, this time for a year-long celebration that aims to bring the work of cutting-edge Dutch designers,artists and architects to New York City audiences.
The event series (the title of which was inspired by the official color of the Netherlands’ royal family) will unfold over the next year, and includes exhibits at Moss’s new gallery next to its Soho store, the Cooper-Hewitt, the Museum at F.I.T., plus a runway show at this fall’s Fashion Week. It was all kicked-off by a bash in January at Drive-In Studios that was attended by more than 600 revelers. “When you ask an American about Dutch art, he always thinks of Van Gogh,” remarked Dutch model and “Orange Alert” committee member Fréderique van der Wal at the party. “This project will show that Holland is right there in the running with other European countries.”
Van der Wal isn’t the only one thrilled about the prospect of Dutch design finding an American audience. “This is the result of ten years of work,” says Robert Kloos, the director for visual arts, architecture and design for the consulate general of the Netherlands in New York. His efforts have led to many of the shows taking place, as he’s established relationships with many players in the New York art world during the twelve years he’s held his post. Some of Kloos’s acquaintances include design guru Murray Moss, whom Kloos sees as a risk taker, and Barbara Bloemink, curatorial director at the Cooper-Hewitt, who has long taken an interest in Dutch design. Kloos also had a hand in the upcoming show of avant-garde Netherlander design at the Museum at F.I.T. titled “Dutch at the Edge of Design: Fashion and Textiles from the Netherlands.” He sent Museum at F.I.T. curator Harumi Hotta to the Netherlands for week to check out up-and-coming designers, who that proposed idea of an all-Dutch exhibit. The show, slated to open in September, will feature work from luminaries such as Gijs Bakker, Claudy Jongstra, Saar Oosterhof, Viktor & Rolf (Viktor Horsting & Rolf Snoeren), and Alexander van Slobbe.
Uptown at the Cooper-Hewitt, Bloemink has sheduled three prominent Dutch shows: an exhibit guest-curated by designer Hella Jongerius that’s composed of both original pieces and work from the Museum’s permanent collection (March 4 through September 4); a solo show of Tord Boontje (September); and a display of more than 80 garments from the Kyoto Costume Institute of Japan, curated by Dutch fashion duo Viktor & Rolf (December). Bloemink is especially excited about the latter exhibition, “They use color, decoration and lots of different media in a playful way,” she remarks. “The depth of tone forces you to really look at texture and fabric in a new light.”
Boontje’s Cooper-Hewitt exhibit will be his first museum-scale project in the U.S.. But you can see his work now at the first “Orange Alert” show at Moss Gallery. The program, titled “The End,” is inspired by fairy-tale mythology and showcases Boontje’s opulent handcrafted textiles and fabrics.
Even though most of the series’ events have yet to be mounted, “Orange Alert” has already garnered attention outside of New York. Event producer Abe Gurko had been contacted by several venues that want to host similair lineups in Miami.
It remains to be seen whether Dutch design will enjoy the ubiquity its Scandinavian cousin had experienced on these shores so far, there are no plans to open a giant chain selling cheap, massproduced Dutch furniture. But who knows, “Orange Alert” could change that, too.