November 11th, 2005

Luxor Theater, Rotterdam


design website: Buro Duplex

RotterdamDowntown Rotterdam could become more vital and attractive. Now it is time to face new challenges and prepare ourselves for the creative economy

CityCorp and the Economic Development Board Rotterdam (EDBR) are proud to present this conference programme:

10.30 - 10.35 Welcome Ad Hereijgers, moderator and Principal of DE LIJN Amsterdam and NADC New York - 10.35 - 10.45 Opening remarks Wim van Sluis, Commissioner of Economy, Port and Environmen, City of Rotterdam - 10.45 - 11.00 Introduction Ben Pluimer, Managing Director PWS, CityCorp participant - 11.00 - 11.50 Keynote Richard Florida, Professor Regional Economic Development: The challenges of the creative economy Florida is the author of The Rise of the Creative Class. In his latest book The Flight of the Creative Class he describes the global competition for talent and its consequences. - 11.50 - 12.20 Presentation Kyle Alexander, CEO Laganside: The Belfast Laganside story, Driven by dreams, judged by delivery Alexander explains how Belfast waterfront has been transformed after the city coming through a period of decline and community conflict. - 12.20 - 13.05 Keynote Joel Garreau, author and journalist of the Washington Post and a member of the international board of the EDBR: Why do we need a downtown? Joel Garreau discusses the importance of improving the urban fabric, investing in creative esprit, and the quality of life.
- 13.05 - 14.00 Lunch
- 14.00 - 14.30 Presentation Adriaan Geuze, Principal of West 8, Urban Design & Landscape Architecture: Rotterdam in international perspective Quality of life is strongly determined by public and open space. Adriaan Geuze will inspire and challenge Rotterdam with a selection of international examples. - 14.30 - 15.00 Presentation
Jan van der Schans, Director Development Com?Wonen, CityCorp participant: What to do? Hofpleinlijn and more.
- 15.00 - 15.45 Discussion With moderator Andrew Makkinga, Cool Politics/MTV: Reactions from the panel. Panel members:
Jean Baptiste Benraad, Managing Director Stadswonen, CityCorp participant
Patrick van der Klooster, Director of the Architectural Institute Rotterdam
Michael Lints, Principal of DND Business Solutions and member of the EDBR
George Muller, Director Stichting WOM Rotterdam, neighbourhood development foundation
Annette Nijs, Member of Parliament
Carla Zonneveld, Commissioner Physical Planning and Housing, District Rotterdam Noord
- 15.45 - 16.30 Reception