DROOG DESIGN OPENS
droog & Co.
Presentation Hotel droog
June 26 through
July 26, 2002
After years of working
behind closed doors, Droog Design will open up to the public on June
26, 2002 with the launch of droog & Co. Finally, a location where
the full range of droog products can be admired and purchased. Droog
& Co. functions both as outlet and exhibition space, and is located
on the new premises of Droog Design on Rusland, a street in the heart
of Amsterdam. Since April of this year, it already houses Droog Design's
The new space displays and sells items from the Droog Design collection
and presents new products by Droog Design. Alternating exhibitions with
work by Dutch and foreign designers are planned. Because Droog Design's
current ambition, besides furthering Dutch design at home and abroad,
is to promote young foreign designers and their work in Holland.
In the coming months exhibitions with work by the brothers Bouroullec
from Paris, the English designers Dunne & Raby and the Amsterdam
based artist Franck Bragigand are scheduled. Work by Bragigand made
during the exhibition will be auctioned.
Richard Hutten designed the interior of droog & Co.
Opening hours: Tuesday through Friday from 12.00 till 18.00 hrs
The first exhibition to take place on the new premises of Droog Design
is a video registration of Hotel droog*. Droog Design rented an existing
one-star hotel during the Milan furniture show, which at first appearance
seemed practically unchanged. It was also never the intention to create
a design hotel; instead, the invited designers added products they had
developed to each room. Some simple additions created a completely new
experience: the hotel became more pleasant, more comfortable and especially
The video registration gives a good impression of the much-frequented
Hotel droog* in action: the rooms, the added products, the atmosphere
in the hotel and the reaction of the public to the project as a whole.
During the exhibition, a selection of products from the hotel will be
The exhibition is designed by Richard Hutten.
The video of the Hotel droog* project, made by artist Fendry Ekel, is
with an accompanying booklet on sale to the public.
RUSLAND 3/OUDEZIJDS VOORBURGWAL
1012 CK AMSTERDAM