in Creative China
Shanghai, 14 September 2006
Leading Dutch Concept and Design Agency Mattmo announced in a presentation held at Shanghai’s Bund 18 Creative Center the launch of its latest project “DutchRoom in Creative China”, an initiative aimed at building a bridge between the design communities of China and The Netherlands and jointly exploring the economic relevance and social implications of strategic and sustainable design in a world experiencing explosive growth in product consumption. Monique Mulder and Paul van Ravestein of Mattmo of Amsterdam, Wouter Hooijmans of the Academy of Fine Arts and Design, The Netherlands, and Davide Quadrio of BizArt, Shanghai have taken up the plan to build a bridge between Dutch and Chinese contemporary design by organising a DutchRoom in Shanghai.
The aim is to let Chinese and Dutch high level design and creativity come together, thus making a first step in collaboration and knowledge sharing. It is our intention to initiate collaboration between Chinese and Dutch contemporary designers of all design disciplines, from architecture, film and fashion to industrial design.
According to Monique Mulder, co-founder of Mattmo, “Dutch design has claimed its fame throughout the world, especially in aesthetic design as well as strategic and sustainable design. This knowledge and experience has evolved by culture, progress and advanced legislation and is highly valuable to the economic world. Chinese design, on the other hand, is rooted in a rich and highly refined artistic tradition that goes back thousands of years. It is a constant source of inspiration for contemporary designers in the western world.
Wouter Hooijmans of the Academy of Fine Arts and Design,
The Netherlands, further elaborates on the scope of the project.
And design affects everyone. Whether is concerns urban
planning or architects, product designers and producers, or your direct
surroundings, everything is designed. For this reason, the aim is to involve
designers at all levels, and with all different responsibilities and let
people inspire each other to working together and understanding each other.
Especially in the situation where disciplines or responsibilities touch
or overlap, innovation occurs. This is what we want to bring out.
Already an online platform is being developed. Here designers
and design students can post their portfolios and profile, exchange information,
exhibit their work and collaborate with each other. It is an inspiration
platform to build up the creative community and network. This way a virtual
room for interaction is offered, bridging physical distances.
The aim is to exhibit concepts and visual and concrete results of this collaboration at a DutchRoom in Creative China exhibition in Shanghai somewhere in the future.
In the Netherlands already government, design institutes
as well as the design education community are involved and supporting
this initiative, as well as large corporations from the business community.