Milan in a Van:
The best of the Milan Furniture Fair comes to the Victoria & Albert
Museum in London 21 April 9 June 2002
The exhibition Milan in a Van brings the hottest international design
to the V&A just days after products are launched at the Milan Furniture
Fair.
The Milan Furniture
Fair is seen as the best and biggest show in the design calendar for
the year. For the first time ever the British public will be able to
see what is hottest, newest and most influential in the design world
straight from the displays in Milan.
V&A curators
will go to Milan and fill a furniture removal van with the most interesting
work on show for immediate display in the first exhibition in the V&As
new Contemporary Space.
The exhibition will
cover key themes from this renowned global showcase of cutting-edge
design:
* Major New Launches:
A selection of the latest products launched by the leading international
contemporary design companies, including Magis, Allessi, Edra and others.
These companies set the pace of the industry, and of contemporary design
taste.
* Big Designers: New products, prototypes and directions by the stars
of international design, for example Tom Dixon, Ingo Maurer, Michael
Young, Nigel Coates, Matthew Hilton and Marcel Wanders.
* Material Experiments: What are the new techniques and materials that
are influencing furniture today? A selection of trend-setting products.
* Design Manifestos The best new experimental and avant garde objects
that are shaping the critical debate about design, such as the latest
projects by Droog Design and Snowcrash.
* Up and Coming Who are the star designers of the future? Where is the
latest pool of international talent based? What are the new companies
emerging on the scene? This section will include the best new designers
who could be the ones that shape our future, such as the Bourellec brothers,
Matali Crasset, Norway Says and Pia Wallen.
* One Designer's Fair: A close up look at work presented by Dutch designer
Marcel Wanders for various manufacturers, including new products,
mass-produced and unique objects.
Trade literature
from design companies, magazines, news reports and fliers for the exhibitions
will complete the show, giving a true taste of the immediacy, scale
and excitement of the Milan Furniture Fair.