Dutch Designers and Celebrities Kick-off an unprecedented year of high-profile events and exhibitions throughout New York City
New York, NY (January, 2005) Fearless Dutch design conquers the US this year. The Consulate General of the Netherlands in New York has assembled an impressive array of designers and celebrities such as Murray Moss, Tord Boontje, Annette Roqué Lauer, Frederique van der Wal and Famke Janssen to kick-off Orange Alert: Dutch Design in New York.
Throughout the year, New York’s premiere museums and exhibition spaces will host an unparalleled list of Dutch design installations including the Cooper-Hewitt, National Design Museum, Museum at Fashion Institute of Technology, Museum of Arts and Design, Moss and Olympus Fashion Week.
The Orange Alert: Dutch Design in New York event serves as the official launch of this landmark year of Dutch design activity. Exciting exhibitions, including the world’s leading designers such as Viktor and Rolf, Hella Jongerius and Droog Design as well as a collective of new Dutch fashion designers, will exemplify the best of Dutch design within fashion, art, interiors and architecture. For the first time, all the participating venues are joining together with one goal: to celebrate the work and creative process of talented Dutch artists.
“This is going to be a banner year for Dutch designers and the Consulate is very proud of the efforts to position the designers here in the US,” says Robert Kloos, Director for Visual Arts, Architecture and Design. “Orange Alert: Dutch Design in New York is the culmination of years of work in an effort to nurture and support Dutch designers outside European borders.”
Highlights of Dutch design in the U.S. over the past ten years include the highly successful Dutch Design Cafe at MoMA, Dutch Design survey exhibitions at New York and San Francisco MoMA, exhibitions by Viktor & Rolf with Visionaire, Marcel Wanders at Material Connexion, Hella Jongerius and Jurgen Bey at ICA Philadelphia as well as a U.S. tour of Droog Design.
Venerable design expert Aaron Betsky, author of the recent publication "False Flat: Why Dutch Design Is So Good” refers to The Netherlands as being "the world's center of great modern design." Nowhere else is there as much innovation, experimentation and sheer beauty in architecture, urban planning, industrial design, and graphic design as in this small country."
During the Orange Alert on January 18, multimedia presentations will showcase a wide array of leading Dutch designers. A separate fashion presentation will occupy one area of Drive-In Studios promoting a group of Dutch fashion designers that will launch officially during Olympus Fashion Week in September.
Orange Alert is supported by the Netherlands Ministry of Foreign Affairs, the Netherlands Ministry of Culture, Boudewijn J. van Eenennaam, Netherlands Ambassador to the U.S. and Cora Minderhoud, Consul General in New York. Surface* Magazine is the key media sponsor for Orange Alert and the event is also proudly sponsored by Damrak Gin, Heineken, Coolamsterdam.com and Rootstein, Inc.
About The Consulate
General of the Netherlands in New York:
January 18, 2005
Alert After Party at Cielo
January 18, 10pm - 4am
invitation, For more information: